Artists spend most of their team working in a recording studio in St. Louis. But they sometimes fail to understand the importance of band merch. It can help advertise your band while also increasing your overall revenues. But you must have great quality merchandise that can be seamlessly sold.
However, artists sometimes feel confused about which ideas to go for when it comes to band merch. So, find out some ideas below.
Developing a brand
When you start with the merch, it is important to make things profitable and create something that fans will truly enjoy. So, your band is no longer just a band but a brand! You cannot just go for a shirt with your band's name. Going for something unique that will instantly click with the people is important. It should truly showcase the style that your band goes for. You must create a brand that will be popular amongst your target audience. So, you should work with a trusted graphic designer to create impactful designs.
Profit margins
When you see more people wearing your merch, it can truly help with advertising the brand that you have created. But you should also ensure that your merchandise business is profitable, as this will help increase overall revenues. Today, artists are struggling to establish a stable income more than ever. So, brand merch can be an outstanding idea to have more sources of income as a band so that you can use this money for more projects in the recording studios in St. Louis in the future.
Humble beginnings
If you have just started with merch, you should not expand immediately. Instead, you should begin with smaller products like posters and then slowly move forward to T-shirts. This way, you can easily try things and then move forward with whatever seems to resonate with the audience. Apart from this, you will also notice that the smaller things would generate more profits in the long run. These can easily be purchased by fans as they require a smaller investment. So, no matter what their age is, they can shop for them and try them out.
Selling uniqueness
Your fans are not just interested in the merch but instead in the overall experience of getting the merch that reminds them of their favorite song or something memorable mentioned in it. Think of the iconic red scarf featured in All Too Well: The Short Film. You can capitalize on such opportunities by offering some unique products that your fans will truly connect with. For instance, if one of your songs has a reference to a snowy night in Paris, you can go for a sticker that showcases the Eiffel Tower and the streets around covered in snow. Such symbolic scenes can be celebrated through your band merch.
No over purchasing
When you are planning on purchasing customized merch according to your requirements, you may want to get them in larger quantities because of the lower prices. But selling more units will always be difficult, especially if you have not tested out the market and it is just the beginning for you. Most artists end up investing in large quantities of products that may not sell as much. So, just remember to start small and then shop later once you learn more about what your audience is interested in purchasing.
If you are searching for the most suitable recording studios in St. Louis Missouri to work at, you should give Kalinga Production Studios a try. We provide all artists with a calming environment where they can work in peace and can produce new music for their audience.
Connect with us for more information!